WHAT IS NEW CHAPTER?



Markus and Lenz have built brands and wineries for their entire life. In doing so they always followed their gut and a solid scientific background. As this project is a new chapter in their lives and a very very special one for these two their have given themselves a special

Codex they are following ( following Zschiesche & Errichiello’s ideas brand values )

  • Quality – it all starts top quality defined from the consumers sentiments and feelings. Key is also an objective quality , measured by third parties. And quality is always defined by the attention to every little detail in the chain from the vineyard to the bottle at our consumers table. Needless to say the two see themselves as artist as fine wine making is an art, as opposed to craft  ( Quote Robert Mondavi )

  • Innovation – this always drives the 2 also. Status quo is going back. This is the reason NEW CHAPTER  is banking on a completely new approach in wine making , the vineyards and the art of blending. And of course to have a bold new approach in packaging – a clear signal of being different from the rest of the pack. Uniqueness is the hallmark too.

  •  Tradition – available in abundance between the two families of Markus and Lenz. Both draw from the vast family experience in this beautiful business – always centered on what is happening in the vineyard. Both men share more than 60 years of wine making in various parts of the world and more than 500 years of family tradition in vineyards and wine.

  • Customer orientation -  as a great Austrian retailer ( Karl Wlaschek ) once said:” we live from our customers, this is why we live for our customers.” All we do is to serve our customers – will you please take us by our word , both of us are available , personally and committed to be there for our base, fans, friends, consumers – and welcome personal interaction at Lenz.Moser@newchapter.wine and Markus.Huber@newchapter.wine

  • Service orientation -  same thing here, whatever it takes to make our customers happy we shall perform apart from just giving you a cool wine

  • Competence – in what we do. Yes this is important to us as well – we are committed to display the best in us in this one wine NEW CHAPTER.  We are convinced that it does take a profound knowledge in every aspect of creating this new and exciting project. And equally important is the passion we have for wine for Gruener and our “NEW CHAPTER”. And we do know that this will not be a star overnight. It will take time to penetrate global markets, to gain the trust, resulting in loyal customers. Therefore count on us in this marathon to excellence.

  • Seriousness -  yes, we pledge to be 100% serious about NEW CHAPTER being a joy to all in the chain from producing the grapes to our der customers table. We take the opinion of our base very serious too and will respond to improvements, constructive input and more.  

  • Speed – if Lenz has learned something from his 15 years in and with China, it is doing things fast.

  • Sustainable – this is deeply rooted in the daily work for NEW CHAPTER. We will report constantly via our social media channels and the press on how we execute against tough goals on carbon footprint , CO2 neutrality, sustainable vine growing (with future plans to go organic/ bieodynamic)

  • Social responsibility – we work with people and as Lenz’ grand father always said “ before you have your glass of wine in front of you enjoying it , 1000 hands have touched it “. Hence we do treasure all our relationships dearly,  are cognisant of the fact that we are all embedded in a social network.