UNITED IN PURPOSE

Markus and Lenz are united in their purpose to bring Gruener Veltliner to the world as its pre-eminent and ambassadorial grape variety. Both partners have learned in their lives that apart from working on the success of your own business you have to fight for your region as well. They know that a higher cause is always necessary to be successful, embedded in their community. Bob Mondavi himself was living proof of this philosophy in always promoting Napa Valley alongside his own wines.

Markus and Lenz have known each other for almost 20 years – having experience in the fine wine world and Gruener Veltliner in particular for a combined 60 years. Lenz was the first in Austria to introduce Gruener Veltliner, featuring very successfully this grape prominently in the first varietal range in his home country (Lenz Moser Selection in the early 80s). He followed the advice of his grandfather, Prof. Dr. Lenz Moser III. who single-handedly promoted Gruener to its greatness through his new trellising system ( Lenz Moser Hochkultur ) and paved the way for Austria’s most important wines. Markus, throughout his career promoted and mastered Gruener so well, that it resulted in appointing him as a- Winemaker of the Year in 2014, by Falstaff Magazine ( the most important wine and gourmet magazine in the German-speaking world )

Markus and Lenz’s purpose now is to create a new Gruener Veltliner which will be brought to the entire wine-loving world ( also outside the German-speaking countries. Their clear goal is to help build this grape as a global ambassador for top Austrian white winemaking. Every good wine list in the world should be carrying Gruener – every premium wine shop around the world should

be carrying Gruener as it does Sauvignon Blanc from New Zealand, Chardonnay from France, Riesling from Germany, etc.

Recently we read a quote that exemplifies our thing

This is how we think when it comes to purpose.