THE CREATION OF THE LABEL - JULY 27TH

IT IS CRITICAL  to Markus and Lenz to make the “newness” of NEW CHAPTER clear from the very beginning. The optical signals to our friends and future fans had to be a strong one – hence a completely new approach for an Austrian top white:Bold, r…

IT IS CRITICAL  to Markus and Lenz to make the “newness” of NEW CHAPTER clear from the very beginning.

The optical signals to our friends and future fans had to be a strong one – hence a completely new approach for an Austrian top white:

Bold, recognizable, unique. It also includes the new bottle for NEW CHAPTER. We do love the new package for its simplicity, its positive signals and its uniqueness . a bit later youz will find also our back label , loaded with new elements in explaining the wine

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NEW CHAPTER DESIGN TEAM JULY 29TH 2020

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COMPARATIVE SET TASTING , APRIL 29TH , 2020