THE CREATION OF THE LABEL - JULY 27TH Jul 27 Written By Yu Song IT IS CRITICAL to Markus and Lenz to make the “newness” of NEW CHAPTER clear from the very beginning. The optical signals to our friends and future fans had to be a strong one – hence a completely new approach for an Austrian top white:Bold, recognizable, unique. It also includes the new bottle for NEW CHAPTER. We do love the new package for its simplicity, its positive signals and its uniqueness . a bit later youz will find also our back label , loaded with new elements in explaining the wine Yu Song
THE CREATION OF THE LABEL - JULY 27TH Jul 27 Written By Yu Song IT IS CRITICAL to Markus and Lenz to make the “newness” of NEW CHAPTER clear from the very beginning. The optical signals to our friends and future fans had to be a strong one – hence a completely new approach for an Austrian top white:Bold, recognizable, unique. It also includes the new bottle for NEW CHAPTER. We do love the new package for its simplicity, its positive signals and its uniqueness . a bit later youz will find also our back label , loaded with new elements in explaining the wine Yu Song